We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
For Hiro Robotics' participation at Ecomondo 2023, we designed and built a modular cardboard stand with great visual impact, capable of conveying the brand's visual identity and engaging the public in a 28 square metres exhibition space.
The synergy between materieunite and Hiro Robotics is based on sharing an innovative vision on circular economy supported by young and Italian teams. Hiro Robotics was in fact founded to revolutionise the recycling industry, thanks to the development of robotic systems for the treatment of WEEE (Waste Electrical and Electronic Equipment).
The participation in Ecomondo, the trade fair for the ecological transition held at the Rimini Exhibition Centre in November 2023, opens up the opportunity for the two companies to enter the world of design and sustainability by interfacing with other national and international players.
The concept Want to see beyond the glitch? shows how beyond the complexity of e-waste recycling, there is a solution that involves new technologies, making this process beneficial for plant operators and on a broad environmental and social scale.
The collaboration between Hiro Robotics and materieunite also gave rise to the declination Want to see beyond the paper? to launch a reflection on paper and cardboard as materials to be used in fairs and events.
We worked alongside Hiro Robotics’ team to adapt the visual identity of the brand in a physical space. The graphic concept of the fair presence was developed in collaboration with the customer, making available to them the extensive skills acquired by the materieunite team in the world of visual design.
The result is a stand with great visual impact and minimal shapes, which integrates graphics and prints on the walls of the exhibition to support the communication of the concept and the project itself.
The materials chosen to design the stand were grey Linoleum® and black cardboard, in order to emphasise Hiro Robotics’ strong visual identity and at the same time to show the brand’s commitment to more sustainable design. Cardboard and Linoleum® are in fact of natural origin and 100% recyclable, thus minimising the environmental impact of the stand in the exhibition context.
The 7×4 meter stand is made up of modular walls and four custom-designed displays.
The four exhibitors welcome:
— scale models of the machinery used by Hiro
— a demo station featuring a computer, lighting, and a camera that uses computer vision and artificial intelligence to identify components on electronic boards for disassembly
— the robotic arm engineered by Hiro for dismantling electronic waste, designed to reduce the risk of accidents and ensure operator safety
— a cathode-ray tube (CRT) television, showcased as an example of WEEE (Waste Electrical and Electronic Equipment), used as a screen to display the brand’s videos
Also included in the set-up there is, as is often necessary at fairs, a corner with a hidden storage space for exhibitor material.
For Hiro Robotics, the participation at Ecomondo is a starting point: the set-up created for this occasion will be taken to other events to support the brand in other contexts. For this reason, we have designed a modular stand that is easy to assemble and dismantle independently, after the training in the field the company has received in the days leading up to the opening of the fair.
The possibility of disassembling walls and displays by flattening the modules in cardboard, a light and compact material, allows the stand to be reduced in volume when in storage, lowering transport costs and the space occupied in the warehouse.
