Black, fireproof cardboard modelled using a special fold system and assembled without the use of glue, gives shape to the display bases on which the design objects of studio h220430 rest, and to the wall that serves as a backdrop.
Every year in October, in the Dutch city of Eindhoven, Dutch Design Week (DDW) is held, Northern Europe’s biggest design event. For nine days non-stop, more than 110 locations scattered throughout the entire city host exhibitions, conferences, award ceremonies, networking events, debates and parties.
The “IN THINGS” exhibition presented at DDW 22 by the Japanese design firm h220430, in the MicroLab hall, joins this context with an installation designed by materieunite, made exclusively of cardboard.
“Through our work we hope to inspire people and the society they live in to once again develop a warm, loving bond with the things around them.”
This is the overarching theme of the entire exhibition. A message of hope – addressed to a society increasingly dominated by consumerism, a promoter of transitory disposable relationships – invites us to re-establish a genuine and lasting connection with the objects around usin order to rediscover their essence and appreciate their value.
Hence the idea for a simple installation in harmony with the exhibition requirements: the structures housing the works on display go unnoticed, allowing the design items to take centre stage.
Often, when it comes to exhibition displays made of cardboard, the material emerges as a recognisable character within the space, drawing attention to itself.
In this case, however, the design approach is driven by different dynamics: the result is a minimalist installation that is out of sight, while still ensuring a strong visual impact.
Black, fireproof, moisture-resistant cardboard modelled using a special fold system and assembled without the use of glue, gives shape to the display bases on which the design chairs of studio h220430 rest, and to the wall that serves as a backdrop.
The traditional appearance of the cardboard is thus reinterpreted on a technical and visual level, in favour of the display. The material is suitably processed to make it more resistant but also more elegant, almost unrecognisable.
The design of the display structures is clean, meticulous. It conceals the imperfections of the cardboard, elevating this “poor” material to a smart and exclusive portrayal of matter.
materieunite, insofar as exhibit technical partner, designed and developed the installation, putting cardboard’s potential to the test.
A material study that creates semantic consistency between the design objects – presented as genuine works of art – and the exhibition space.