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ENIT
We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
When one manages to pause, reflecting on the passage of time is always a starting point for assessments and new perspectives. We did the same with this calendar, a temporal scan that recounts what has brought us here and describes us with confidence, leaving room for bold suggestions for the future.
Conventional Time Division System
At the end of our fourth year of existence (the second as an innovative startup), we embarked on an internal Research and Development journey to explore new modes of representation capable of describing and evoking paths, products, services, and systems of values.
With what visual languages can we tell a company that produces, a design studio, and an experimentation laboratory?
We respond with a multifaceted grammar, united by the common denominators of engineered and sustainable techniques and nature as a source of inspiration and aspiration to return to.
We started from the division of time, identifying four temporal modules corresponding to the time of the activities we experience daily and the seasonalities of fairs and events.
The seemingly milder and temperate periods (March, April, May, and September, October, November) are the most intense and eventful for us.
The warmer (June, July, August) and colder months (December, January, February) become opportunities for decompression, redesign, and reflection on the contribution we are making to the circular economy supply chain.
We assigned three thematic areas to the 12 months:
(1) the manifesto (statements describing the utopia we aspire to, preserving the momentum to improve ourselves);
(2) iconic case studies that have led to the growth of our methodology;
(3) the design, production, and logistics chain covered by our skills and services.
Finally, thanks to the least common multiple, the cards used follow another rule, dividing the “space” according to the canonical seasons: black and icy in winter, green and soft in spring, yellow and intense in summer, warm and mild like autumn.
The visual contents are mainly visual elaborations of the technical drawings provided by the design team.
In the early months of 2019, we gathered to give life to materieunite.
57 projects later, we have spent multiple times, set up, and inhabited different spaces.
What will the future be like?
We will discover it step by step, fold by cut, module by joint, from surfaces to volumes, experimenting on matter.
Printing
Arti Grafiche Celori
Printaly.com
Graphic Design, Concept
Aureliano Capri
Graphic Processing
Aureliano Capri
Ornella Susca
Photo
Leonardo Zen