A Light and Sustainable Architecture to Tell the Story of Renewable Energy

A Visual and Architectural Experience That Welcomes and Narrates

The Senec booth comes to life across 240 square meters at the heart of Key Energy 2025 in Rimini.
From the very first glance, the space communicates a clear vision: sustainability, innovation, and hospitality.
The entire project is designed to guide visitors through a fluid and thematic journey, offering an immersive experience built around a coherent visual and material language.

A Concept That Unfolds Through Movement

The goal of the project is to make the brand’s message of sustainability and innovation tangible.
Everything revolves around a strong, recognizable element: a large suspended system of vertical fireproof paper drapes that defines pathways and volumes with a light yet impactful visual rhythm.
The drapes, arranged in fluid curves, move to create dynamism, transparency, and plays of light that accompany the visitor from one area to another.
The natural kraft paper colors are interspersed with orange and blue details, making the space immediately recognizable.

Materials That Speak the Language of the Environment

Every design choice is guided by a sustainable and circular approach. Materials are selected to be recycled, recyclable, and natural.

The suspended fireproof paper drapes define the space vertically, creating an engaging scenic effect.

Tables, stools, and furnishings are entirely made of honeycomb cardboard, without screws or glue, easy to assemble and disassemble.

The linoleum flooring provides sensory comfort along with a very low ecological footprint.

Green areas and plants complete the environment, strengthening the bond with nature.

A Project Made with Low-Impact Technologies

All components are designed to guarantee maximum production and logistical efficiency.
CNC cutting ensures precision and modularity, while direct UV printing allows for zero environmental impact customization.
The entire setup is designed for dry assembly, completely reversible and easily reusable for future events.

A Design That Combines Comfort and Visual Identity

The design of the Senec booth is intended to be iconic, legible, and welcoming.
Every element contributes to the narrative: from the vertical paper waves that create a “visual shell” around the stand, to the softly shaped cardboard furnishings inviting visitors to pause and engage.
The SENEC Café, the heart of the booth, conveys a sense of hospitality, blending relaxation and networking in a natural and bright atmosphere.

A Space Designed to Engage and Inform

The booth is divided into thematic areas that guide visitors through a journey designed to illustrate Senec’s solutions clearly and concretely:

Home Area: dedicated to residential energy independence, showcasing storage systems and domestic panels.

C&I (Commercial & Industrial) Area: aimed at the industrial sector, explaining how Senec supports companies in their energy transition.

Services Area: focused on digital technologies, such as Senec.Cloud, for monitoring and optimizing consumption.

A Light Architecture, But Solid in Its Message

From a design perspective, the challenge was twofold: ensuring the structural self-sufficiency of light elements like suspended paper while maintaining a strong visual identity.
Thanks to the modularity of the elements and careful height studies, every detail contributes to the coherence of the entire system.
The paper waves both delineate and open the space, creating ever-changing perspectives.

A Result That Speaks for Itself

The booth stands out as one of the most recognizable at the event: photographed, shared, experienced.
The continuous flow of visitors demonstrates the project’s ability to attract and retain attention.
The message is clear: sustainability and innovation are not abstract concepts, but real experiences to live.

With this project, Senec proves that it is possible to achieve large-scale eco-design with coherence, aesthetics, and real impact.