We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
The stand presented at Slush Helsinki, one of the most important fairs for innovation and startups, embodies a new standard of sustainability and eco-friendly design. With its 68 square meters of surface area, the space represents much more than just an exhibition area: it is a place that conveys corporate values and mission through an innovative, material, and evocative visual language.
Values and Identity
Entirely made with eco-friendly materials, the booth utilizes honeycomb cardboard and linoleum, a choice that underscores the commitment to sustainability while allowing for the creation of extraordinary aesthetic elements. One of the most iconic aspects of the design is a large suspended installation, consisting of numerous paper drapes hanging from the ceiling.
These elements, arranged in sequence, create a fluid and dynamic movement, playing with light and shadows and transforming the space into an immersive experience. The soft, lightweight curves of the drapes seem to almost dance in the air, making the booth instantly recognizable and memorable.
Booth design
The wavy blue walls, made of honeycomb cardboard, represent another distinctive element. The precisely integrated LED backlighting enhances the three-dimensionality of the design, giving the booth a modern and engaging appearance. This combination of fluid shapes and bold colors effectively communicates the client’s values of innovation and sustainability, capturing visitors’ attention even from a distance. The booth’s concept revolves around flexibility.
The modular furniture, made of honeycomb cardboard, can be moved and reconfigured to suit different needs, transforming the space in just a few minutes. From a conference room to a networking area or a presentation arena, the booth seamlessly adapts to the dynamics of an event like Slush, which demands speed and versatility. This modular solution not only ensures practicality but also minimizes waste, reinforcing the commitment to the principles of the circular economy.
Every detail of the booth reflects a keen attention to design. Among the most appreciated elements, a decorative honeycomb cardboard lamp adds a touch of elegance and functionality, strategically positioned to enhance the space. Nearby, natural plants bring a touch of freshness, reinforcing the connection between the booth’s aesthetics and nature.
The construction of the booth addresses and overcomes several design challenges. One of the main ones is ensuring that the modular furniture, while being lightweight and easily transportable, remains sturdy and stable. Thanks to the clever use of honeycomb cardboard and precision cutting and assembly techniques, this challenge is effectively resolved.
Aesthetics and Responsibility
The end result is a space that fully represents the design vision, standing out among the other Slush exhibitors for its original design, strong sustainability message and ability to attract the public’s attention. Visitors appreciate the combination of aesthetics, functionality and innovation, underlining how the stand manages to transform an abstract concept like sustainability into a concrete and tangible experience.
This project demonstrates that it is possible to combine cutting-edge design and environmental responsibility. With its flowing lines, lightness of materials and balance between aesthetics and functionality, it is a virtuous example of how exhibition stands can evolve to meet the challenges of the future.
