We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
A dramatic entrance portal, built with square-section cardboard tubes, welcomes visitors into a space where the material defining the company’s production transforms into an architectural and narrative element. The journey takes visitors through the production areas, where the cardboard tubes – arranged at varying heights between 50 cm and 250 cm – create a luminous corridor.
The installations light up the industrial spaces with a soft glow, transforming the warehouse into a captivating place that enhances the material in its simplicity.
Along the path, the tall stacks of boxes become an integral part of the set design, interacting with the modular arrangement of the tubes. At certain points, light filters through semi-transparent caps, creating a play of shadows and reflections that enhances the depth of the space.
The journey culminates in the area dedicated to performances and concerts, where the stage design incorporates the same visual elements, maintaining aesthetic and material consistency.
Key Elements of the Setup
Entrance Portal Made of white and kraft cardboard tubes, designed to evoke the company’s production dimension while making a strong visual impact on visitors.
Guided Pathway Illuminated cardboard tubes guide the audience through a sensory journey across the production areas.
Lighting Effects and Transparency Iridescent film used in the portal caps reflects light, creating shifting reflections.
Coat Check and Info Point Also made of cardboard, these elements are perfectly integrated into the aesthetic language of the setup.
Stage Design Reflecting the modular structure of the tubes, ensuring visual continuity between the path and the event space.
Sustainability and Innovation
The entire installation is designed with recyclable materials, emphasizing the essence of Scatolificio Medicinese. The design aims to be not only scenographic but also functional and eco-friendly, with solutions that minimize waste and enhance the material in its purest form.
An Immersive Experience
Beyond the aesthetics, the project focuses on actively engaging the audience. The arrangement of the tubes and lighting effects transforms the space into a narrative environment, where cardboard takes center stage, guiding the audience through a new and surprising perspective on the company.
An Installation that Tells the Company’s Story
The 50th anniversary event for Scatolificio Medicinese was not just a celebration but an opportunity to turn the company’s productive heart into a truly visual and sensory experience. A story built with the company’s signature material, capable of redefining the industrial space and transforming it into a living, immersive installation.
