
A two-level space showcasing the value of reuse
The stand designed for Haiki+ at Ecomondo 2025 was created with a clear goal: to transform the exhibition area into a meeting space dedicated to the reuse of industrial waste services.
A two-level environment designed as a compact vertical hub, capable of hosting content, interactions, and moments of dialogue.
Inside, different functions alternate — conference area, press office, dedicated meeting room — all connected to the mezzanine lounge and bar, making the space accessible only to those who enter and creating a sense of exclusivity and belonging.
An immersive concept, built around the brand’s vision
The project was conceived as a fluid and continuous ecosystem. The geometry of the volumes, the arrangement of the furniture, and the verticality of the mezzanine guide the visitor’s gaze upwards, transforming the structure itself into a recognizable landmark within the Ecomondo exhibition halls.
The entire stand was designed to provide an orderly and intuitive experience: from the entrance, visitors immediately perceive a path, an invitation to explore the interior spaces and ascend to the upper lounge.


Real ecodesign, not just a claim
A large part of the stand is made up of Materieunite elements and furnishings reused across multiple projects: an approach that reduces waste, optimizes transportation, and reinforces the intent to make each event a stage in the life of a larger, long-lasting modular system.
The structure thus becomes a concrete demonstration of Haiki+’s vision: transforming waste into resources through continuous reuse processes.
Un’esperienza progettata intorno alle persone
The internal layout, the distribution of volumes, and the relationship between the ground floor and the mezzanine were designed to encourage meetings, conversations, and moments of engagement.
A space that is not just visited: it is experienced, explored, and inhabited


Positive and recognizable feedback
The stand was widely appreciated by both the client and the numerous visitors at Ecomondo. The clarity of the concept, the coherence of the materials, and the impact of the two-level layout contributed to making Haiki+ one of the most recognizable and visited spaces of the edition.
