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We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
In the context of trade show setups, eco-sustainability is assuming an increasingly important role. Materieunite is committed to being at the forefront, offering innovative and environmentally friendly solutions. The custom modular booth created for the company My Family at the Global Pet Expo 2024 in Orlando fully embodies this mission.
With over 14 years of experience in the field, My Family has demonstrated a constant evolution in the PET sector and a commitment to increasingly ambitious projects.
In 2007, My Family opened a branch in the United States, continuing its expansion and highlighting its desire to grow internationally.
In designing the booth for the Global Pet Expo, the ease of installation was a priority, meeting the needs of a company that desires a practical and functional setup for trade shows.
The soul of this project was created by the team of designers at Materieunite.
Young and passionate, they placed sustainability at the center of their creative vision.
By using recycled and recyclable materials, our team brought to life a booth that not only reflects the values of My Family but also embodies Italian elegance and design.
A distinctive feature of this project is the high level of autonomy that the client achieves during the assembly and disassembly phases of the booth.
Thanks to clear and intuitive instructions, in a “Do It Yourself” style, and remote assistance from our team, My Family was able to manage the process efficiently and sustainably.
The constructed booth was designed to be used multiple times. This approach not only reduces the environmental impact associated with producing new booths for each event but also demonstrates the versatility and durability of our solutions.
The booth is made of 100% fully recyclable cardboard, ensuring a minimal ecological footprint.
Furthermore, it is fireproof and compliant with European and international safety standards, making it ideal for trade shows and events worldwide.
Our booths are designed with attention to detail and practicality. For example, for My Family, we designed a solution that fully adapts to standard 120x80cm pallets, thus facilitating shipping to the United States.
Once assembled, the booth transforms into a welcoming and functional space, built around the meeting area and storage. To create it, we chose high-quality white corrugated cardboard to ensure solidity and stability, and numerous lighting elements such as bars and LED strips add a touch of modernity and illuminate the environment.
The modular flooring is designed with a raised structure, allowing cables to pass safely and discreetly, entirely covered with Linoleum, a natural material composed of linseed oil, wood flour, cork flour, and pigments calendered onto a natural jute fabric.
QuestaThis combination not only offers a durable and resistant surface but also reduces the ecological footprint thanks to the use of natural and renewable materials.
Every detail of our booths is curated to maximize visual and functional impact. The presenters are custom-designed to frame and enhance the products for sale, ensuring an impeccable and captivating presentation.
This project came to life thanks to the collaboration of young Italian professionals determined to make a difference. Two companies have joined forces to promote a greener world, highlighting this commitment not only through the booth design but also in their work methodology and approach to sustainability.
The booth project for My Family at the Global Pet Expo in Orlando is a tangible example of our commitment to eco-sustainability and the skill of our team in creating innovative and environmentally friendly solutions.
Looking ahead, we will continue to work towards a future where eco-sustainability is at the center of every project and where our planet is preserved for future generations.
