Bottega della Barba Stand

The ready availability of this material, combined with a modular design, allows us to rapidly build a creative exhibition space that is both practical and functional, in full compliance with environmental sustainability guidelines.

In our case, double-walled cardboard is perfect for building temporary installations commissioned by clients with particular time constraints.

This might be the case, for example, for an event organised just a few days in advance, or a company that makes a last-minute decision to exhibit at a trade show.

Based on the available exhibition space, we calculate the number of modules needed, produce them in-house and then send them directly on-site where they can be easily assembled, even by non-expert hands.

The stand fits into the Sana 2021 exhibition context as if it were a stage, an almost theatrical production in which the products on display are the lead performers. The cardboard structure serves as a backdrop, and the backstage is concealed by protruding pieces on the structure’s two ends, creating ideal storage spaces for non-displayed material, personal effects and more.

Each module has two incisions on the ends designed to offer two alternate assembly possibilities. The client can opt for a more compact and tightly packed layout, with a greater density of modules mounted on the inner cut, or otherwise a lighter, more spatially oriented structure.

For this stand, we also designed the Linoleum® flooring, creating geometric shapes with pattern-like repetition, creating a visual link with the stand design.

The Linoleum® we chose is produced by Tarkett Italia, a world leader in innovative and eco-friendly flooring solutions. It is a recyclable material perfectly compatible with the creation of customised surfaces.