We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
We compose habitats,
places made of living matter and pulsating ideas
for trade shows, events, exhibits and retail.
The installation created for Herbatint for Cosmoprof 2025 stems from the desire to translate the new brand identity into an iconic, recognizable physical space designed to endure over time.
A Nature-Inspired Concept for an Evolving Brand
The enveloping shapes and natural colors were chosen to express the brand’s core values: delicacy, authenticity, and respect for the environment. This project is designed to actively engage the audience and create an immersive, memorable experience.
Materials selected to be recycled, recyclable, and natural
The structure was built using high-density honeycomb cardboard for the walls and vertical coverings, while the horizontal surfaces were finished with natural linoleum. Integrated low-consumption LED lighting ensured optimal illumination without compromising the overall energy efficiency of the stand.
Custom modularity for logistics and reuse
One of the main design challenges was balancing visual impact with logistical optimization. The entire stand was designed to fit into just 5 EPAL pallets measuring 120x80x160 cm, facilitating transport and assembly while significantly reducing the ecological footprint. Thanks to advanced modularity, the approximately 400 modules that make up the installation can be reconfigured in height, width, and depth, adapting to future events and different exhibition spaces.
Fluid and Dramatic Design to Convey Naturalness
The walls with vertical undulations evoke the natural movement of hair, creating a dynamic and highly distinctive visual effect. The central arch, equipped with integrated displays, invites visitors to explore the stand, encouraging both passage and lingering. The color palette, faithful to Herbatint’s brand colors, pairs natural greens with soft blush pink accents to elegantly and coherently showcase the products on display.
Concrete Sustainability, Not Just Declared
The design followed the principles of ecodesign: every component was conceived to be reused multiple times, thereby significantly reducing waste. The compactness and lightness of the installation, combined with the use of circular materials, make this project a real example of how design can support sustainability even in the trade fair sector.
An Immersive and Interactive Experience
Experienced and lived through. The graphic elements, screens, texts, and display areas unfold across multiple visual layers, guiding visitors on a journey of discovery and interaction. The wide openness of the stand, modular furnishings, and material details all contribute to creating a welcoming, natural, and highly photogenic environment.
Challenges and Achievements
Creating such a complex project without sacrificing compactness and aesthetic coherence required precise design and great attention to detail. The numbered interlocking system and advanced modularity made intuitive, fast, and repeatable assembly possible. The final result is a stand with strong visual impact, fully capable of conveying Herbatint’s values and destined to become a permanent format for future trade show participations.
A Synergistic Collaboration
The project was developed in close collaboration with Herbatint’s Marketing team, composed of Laura Galloppo, Serena Stoppolini, and Beatrice Bobenrieth. This teamwork made it possible to translate the brand’s new visual assets into an authentic, engaging spatial experience that aligns perfectly with the company’s goals.