A layered, sinuous booth that tells the story of cycling through design.
The project at a glance
Spanning 80 square meters, the space was designed to provide maximum visibility for the brand’s three main product categories—Road, Off-Road, and Gravel—and to showcase the products, particularly the bicycle tires.
At the heart of the project is the story of the company’s identity, with a focus on technological innovation and a commitment to sustainability.
