A project that regenerates identity and values the circularity of ideas.

The project at a glance

A unique identity design with stark colors and linear geometries for a solid and consistent visual language that transforms the space into an immersive brand narrative.

With dismountable components and recycled materials, the design becomes a sustainable investment complemented by elements of previous stands in a circular perspective.

A set-up process that starts in the workshop and ends at the fair.