{"id":8061,"date":"2025-06-19T00:37:00","date_gmt":"2025-06-19T00:37:00","guid":{"rendered":"https:\/\/materieunite.it\/allestimenti\/weneedweed-at-mary-jane-2025-a-pop-and-fully-modular-booth\/"},"modified":"2025-07-18T11:01:07","modified_gmt":"2025-07-18T11:01:07","slug":"weneedweed-at-mary-jane-2025-a-pop-and-fully-modular-booth","status":"publish","type":"allestimento","link":"https:\/\/materieunite.it\/en\/installations\/weneedweed-at-mary-jane-2025-a-pop-and-fully-modular-booth\/","title":{"rendered":"WeNeedWeed at Mary Jane 2025: A pop and fully modular booth"},"content":{"rendered":"\n
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Graphics as structure: the booth becomes a manifesto<\/p>\n<\/blockquote>\n\n\n\n

The new booth is conceived as a compact narrative system, where every wall becomes an active surface. The illustrations, designed to follow the geometries of the space, do not merely decorate \u2014 they tell a story: they are an integral part of both the structure and the visual communication. <\/p>\n\n\n\n

The graphics clearly and directly define the brand identity. The \u201cWENEED\u201d sign stands out as a three-dimensional logotype, while the illustrations wrap the booth in a coherent and instantly recognizable visual landscape. <\/p>\n<\/div>\n<\/div>\n\n

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A modular, functional, and vibrant space<\/p>\n<\/blockquote>\n\n\n\n

The layout of the booth is divided into two main areas<\/strong>, designed to support different flows. The left side<\/strong> welcomes visitors, featuring equipped walls that also serve as hidden storage<\/strong>, optimizing every centimeter of available space. At the center, display niches showcase<\/strong> the products in an orderly and intuitive way. <\/p>\n\n\n\n

On the right, a more intimate area offers a dedicated space for private meetings and conversations. The cardboard seating and counters reinforce the material and functional coherence of the project, which remains true to its original modular philosophy while enriching itself with new elements of visual identity. <\/p>\n<\/div>\n\n\n\n

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Circular Architecture: Design That Extends Beyond the Event<\/p>\n<\/blockquote>\n\n\n\n

The chosen materials speak the language of reuse and lightness: fire-retardant corrugated cardboard<\/strong> and full black tubes<\/strong>, processed with industrial cutting and direct printing<\/strong>, then manually assembled to ensure precision and uniqueness.<\/p>\n\n\n\n

This type of construction not only allows for quick assembly and disassembly<\/strong>, but perfectly meets the itinerant needs of a brand that moves between events, trade shows, and diverse exhibition contexts. Every element is reimagined to last<\/strong>, to be reused and adapted, without ever losing its communicative strength. <\/p>\n<\/div>\n<\/div>\n\n

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A clear visual identity, built with consistency<\/p>\n<\/blockquote>\n\n\n\n

The WeNeedWeed<\/strong> booth is a statement of intent: a project that plays with identity<\/strong>, exaggerates it, and translates it into an accessible, ironic, and straightforward environment<\/strong>.<\/p>\n\n\n\n

In a sector where storytelling is often tied to alternative and independent visual culture, this set-up finds its voice in intelligent lightness<\/strong>: everything is intentional, yet nothing is rigid. The space invites pause, conversation, and interaction<\/strong>\u2014without ever sacrificing visual coherence. <\/p>\n<\/div>\n\n\n\n

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