{"id":4210,"date":"2021-12-14T10:59:26","date_gmt":"2021-12-14T10:59:26","guid":{"rendered":"https:\/\/materieunite.it\/allestimenti\/naturasi-lounge-area\/"},"modified":"2023-03-02T15:31:19","modified_gmt":"2023-03-02T15:31:19","slug":"naturasi-lounge-area","status":"publish","type":"allestimento","link":"https:\/\/materieunite.it\/en\/installations\/naturasi-lounge-area\/","title":{"rendered":"Naturas\u00ec Lounge Area"},"content":{"rendered":"\n
\"Lounge<\/figure>\n\n
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materieunite created the lounge area for the Naturas\u00ec stand, giving life to a practical and design-oriented space in keeping with the company\u2019s sustainable vision.<\/strong><\/p>\n\n\n\n

The collaboration with the Naturas\u00ec<\/a> organic supermarket chain for its exhibition stand at Sana 2021 stems from a shared ambition to propose an installation design inspired by the concept of environmental sustainability. <\/p>\n\n\n\n

We developed a completely eco-friendly lounge<\/strong> using two armchairs from the \u201cLinea\u201d series and the \u201cBoomerang\u201d occasional table by materieunite<\/em>. <\/p>\n\n\n\n

A space that invites customers to stop and take the time to get to know the brand first-hand.<\/p>\n<\/div>\n\n\n\n

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\"Lounge<\/figure>\n<\/div>\n<\/div>\n\n
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The materials chosen for the furniture elements are among our favourites:<\/strong> cardboard for the structure and Linoleum\u00ae for the covering.<\/strong> <\/p>\n\n\n\n

Both produced by Italian companies, the materials effectively meet the requirements of environmental sustainability.<\/strong><\/p>\n<\/div>\n\n\n\n

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Giordano Bui<\/a>\u2019s Honeycomb cardboard<\/strong> differs from standard panels by way of its composition, being both resistant and lightweight. It consists of a honeycomb core in corrugated cardboard finished on both sides with two sheets of cardboard. An eco-friendly and 100% recyclable, fireproof and moisture-resistant material. <\/strong><\/p>\n\n\n\n

For the Linoleum\u00ae<\/strong>, we chose that produced by Tarkett Italia<\/a>, a leading company in innovative and eco-friendly flooring solutions, and also our \u201cneighbour\u201d. It is by far the material that best meets our needs. It is natural, fully recyclable and zero-km<\/strong>, thanks to one of the most virtuous industrial processes in the world. It can be customised with different graphics and colours thanks to UV direct printing. <\/p>\n\n\n\n

The \u201cBoomerang\u201d occasional table, which recalls that of Nogouchi produced by Herman Miller in the 1950s, re-proposes the intersection of free forms<\/strong>, searching for a new balance. <\/p>\n\n\n\n

The \u201cLinea\u201d armchair, which is both ergonomic and easy to assemble<\/strong>, makes portability its calling card. It can be taken apart and put back together again in a different location, occupying very little space for shipment. <\/p>\n<\/div>\n<\/div>\n\n

\"Lounge<\/figure>\n\n
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materieunite for Naturas\u00ec. A connection that promotes consistency between the brand identity and exhibition space. <\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n

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Creating this type of connection is undoubtedly a great opportunity to promote products that support an eco-friendly lifestyle, in favour of an increasingly circular economy. <\/p>\n\n\n\n

\u201c<\/strong>Just as a natural ecosystem is very wisely regulated by its own higher consciousness, an economic organism must likewise be regulated by a consciousness of common values among humans\u201d<\/strong>, states the Naturas\u00ec manifesto.<\/p>\n\n\n\n

And this is precisely the basis of this successful collaboration. The materieunite approach shares a common path towards all-encompassing sustainability that covers all aspects of both production and consumption<\/strong>. <\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n
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Naturas\u00ec decided to exhibit at Sana 2021 not only to present its own selection of organic and natural products, but also to advocate for a sustainable economy that cares for the spaces where its customers live. <\/p>\n\n\n\n

Setting up a space with eco-design elements such as those proposed by materieunite means transforming one\u2019s mission into something tangible and cementing one\u2019s identity as a green<\/em> company<\/strong>.<\/em> It also contributes to the brand\u2019s credibility and consumer recognition.<\/p>\n\n\n\n

For materieunite, the collaboration with Naturas\u00ec was an opportunity to demonstrate the possibility to create eco-friendly design-oriented spaces able to forge a natural and recognisable connection between the exhibition and the visitor<\/strong>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":3105,"template":"","meta":{"footnotes":""},"categories":[26,25],"tags":[],"materiale":[],"class_list":["post-4210","allestimento","type-allestimento","status-publish","has-post-thumbnail","hentry","category-exhibition-stands","category-retail-en"],"yoast_head":"\nNaturas\u00ec Lounge Area • materieunite<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/materieunite.it\/en\/installations\/naturasi-lounge-area\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naturas\u00ec Lounge Area • materieunite\" \/>\n<meta property=\"og:description\" content=\"materieunite created the lounge area for the Naturas\u00ec stand, giving life to a practical and design-oriented space in keeping with the company\u2019s sustainable vision. 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